Tea Forté’s annual Holiday Campaign spotlights the Warming Joy Collection, designed to place tea at the heart of seasonal celebrations. From festive gatherings to thoughtful gift-giving, the campaign captures moments of warmth, connection, and indulgence. The creative direction brings the brand’s signature elegance to life through elevated visuals, giftable sets, and storytelling that highlights tea as the perfect companion for holiday joy.

As Art Director, I developed the campaign’s visual identity and led the creative direction across all touchpoints. I worked closely with the photographer, stylist, and cinematographer—establishing the look and feel, building the shot list, and art directing the holiday photoshoot and video. In the final phases, I collaborated with the team to fine-tune the visual direction and designed the campaign toolkit to ensure cohesive execution across digital, social, print, and ecomm. I also handled all graphic design, crafting visually compelling assets that brought the product to life and reinforced the brand’s premium positioning throughout the competitive holiday season.