As Art Director, I developed the campaign’s visual identity and led the creative direction across all touchpoints. I worked closely with the photographer, stylist, and cinematographer—establishing the look and feel, building the shot list, and art directing the holiday photoshoot and video. In the final phases, I collaborated with the team to fine-tune the visual direction and designed the campaign toolkit to ensure cohesive execution across digital, social, print, and ecomm. I also handled all graphic design, crafting visually compelling assets that brought the product to life and reinforced the brand’s premium positioning throughout the competitive holiday season.