ButcherBox’s annual Summit brings together its full-time team for an offsite of connection, learning, and celebration. For the 2026 Summit in New Orleans, the goal was to create a distinctive event identity that honored the city’s rich cultural heritage while staying true to ButcherBox’s modern, community-driven brand.

As Art Director, I led the creative development of the Summit’s visual identity—designing a custom logo and cohesive system that blended New Orleans–inspired elements like wrought-iron architecture, jazz influences, and refined Mardi Gras color symbolism with ButcherBox’s bold, modern brand. I focused on clean, scalable forms and typography that could flex across everything from small-format swag to large-scale signage—ensuring the identity felt elevated, celebratory, and consistent throughout the event.