ButcherBox is a mission-driven food brand redefining how people access high-quality meat—combining transparency, convenience, and ethical sourcing with a strong sense of community. As a fast-growing, consumer-first company, the brand relies on cohesive storytelling across digital, print, and experiential touchpoints to educate, engage, and retain its members. Creative plays a critical role in bringing the brand to life across campaigns, content, and ongoing communications, while balancing performance-driven marketing with brand consistency and long-term growth.

As a freelance Designer, I partnered closely with ButcherBox’s in-house creative, marketing, and product teams to expand the brand across both campaign and always-on work. I art directed and designed a wide range of email communications—including monthly newsletters, transactional emails, holiday promotional campaigns, and Sizzle Society communications for ButcherBox’s elite member tier—and built modular email templates to ensure a consistent, scalable look and feel. Beyond digital, I designed recipe and gifting magazines, social content, customer gifts, and other promotional print pieces, and created custom logos and branding for internal events and initiatives. I also developed storyboards and visual frameworks for video projects to align creative direction ahead of production. Throughout, I focused on building flexible systems that balanced performance needs with strong, recognizable brand consistency.