L’OR is a premium European coffee brand under the JDE Peet’s portfolio, known for its intense flavor profiles and sleek, barista-style brewing system. Our goal was to elevate brand awareness in the U.S. market through seasonal campaigns that captured the richness of the coffee experience while highlighting the versatility of the L’OR Barista Machine. From summer moments of indulgence to cozy holiday rituals, each campaign was crafted to connect with coffee lovers through premium visuals, compelling storytelling, and cohesive cross-channel marketing.

As a freelance art director and multidisciplinary designer, I led creative direction for L’OR Barista’s seasonal, evergreen, and product launch campaigns. I shaped the visual strategy, art directed photoshoots, and executed design across digital marketing, social media, email, and packaging. Working closely with internal teams, stylists, and photographers, I helped position the brand through premium, lifestyle-driven visuals — blending European sophistication with approachable indulgence in the CPG space. The campaigns supported a multi-market rollout across North America and Europe, boosting brand visibility and engagement across key digital channels.