2023
In partnership with Coca-Cola, Global launched the first "Get a Coke, Share a Coke" holiday campaign exclusively for Alltown Neighborhood Perks (ANP) members. Through a dedicated website, members received a complimentary Coca-Cola product and directed a donation to a cause of their choice. The campaign centered around festive, custom illustrations to highlight the joy of sharing during the holidays.

2024
Building on the success of 2023, the campaign returned with an expanded presence across both Alltown Fresh and ANP. This time, the focus shifted to lifestyle photography to bring the brand to life in a more immersive, emotional way. The experience still offered a free Coca-Cola and charitable giving, continuing to blend feel-good moments with real community impact.

2023
I led the design direction for the campaign, creating custom illustrations and a cohesive visual system that brought warmth and personality to the experience. I executed all design elements across digital and physical touchpoints, including web graphics and in-store signage—capturing the festive spirit through playful, holiday-themed visuals.

2024
I art directed the campaign photoshoot—designing the set, selecting props, and overseeing final image retouching to ensure a cohesive, high-quality visual outcome. I developed the full visual system across Alltown Fresh and ANP, crafting layouts for emails, web, and in-store signage. The goal was to create a warm, inclusive campaign that embodied the joy of sharing and the spirit of gifting during the holidays—encouraging members to engage, give back, and celebrate the season with Coca-Cola.

Photographer: Francine Zaslow