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Bee’s Knees Benefits is a loyalty program designed to reward everyday convenience store behaviors—fueling up, grabbing snacks, and engaging with in-store and digital promotions. Built to drive retention and frequency, the program blends value-driven incentives with playful, approachable branding. As part of Global Partners’ broader retail ecosystem, Bee’s Knees relies on cohesive creative across email, mobile, web, and in-store touchpoints to communicate offers, educate customers, and encourage repeat engagement—balancing promotional clarity with a distinct, personality-led brand experience.
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I help lead the creative development of Bee’s Knees Benefits across both digital and physical touchpoints, including promotional campaigns, email design and development, in-app and web assets, and in-store signage. My work focuses on building clear, scalable design systems that translate complex promotional mechanics into intuitive, engaging experiences. I also create custom illustration and visual elements to bring a distinct, personality-driven brand to life across channels. I partner closely with marketing and loyalty teams to concept campaigns, evolve templates, and continuously refine the overall creative system.
