To me, one of the most important aspects of a good design is that the audience understands it. Visual appeal is the biggest influence on people’s first impressions of websites, products, or events. Incorporating psychology into my design is something that I’ve learned to integrate into my work. In visual advertising, it is very important that designers are aware of specific techniques that will catch the viewer’s eye. Our behavior is influenced both consciously and unconsciously by visual messages, so a strong concept and design will always engage the audience, and will elicit a response. My design aesthetic always incorporates a clean and simple technique . I want the audience to understand what they are looking at. For me, simplicity is key, but I try to use subtle techniques that will make my work memorable. Great design keeps existing visitors around, and draws in new ones, in turn, creating a positive effect my development as a graphic designer.