L’OR is a premium European coffee brand under the JDE Peet’s portfolio, known for its intense flavor profiles and sleek, barista-style brewing system. Our goal was to elevate brand awareness in the U.S. market through seasonal campaigns that captured the richness of the coffee experience while highlighting the versatility of the L’OR Barista Machine. From summer moments of indulgence to cozy holiday rituals, each campaign was crafted to connect with coffee lovers through premium visuals, compelling storytelling, and cohesive cross-channel marketing.

L’OR is a premium European coffee brand under the JDE Peet’s portfolio, known for its intense flavor profiles and sleek, barista-style brewing system. Our goal was to elevate brand awareness in the U.S. market through seasonal campaigns that captured the richness of the coffee experience while highlighting the versatility of the L’OR Barista Machine. From summer moments of indulgence to cozy holiday rituals, each campaign was crafted to connect with coffee lovers through premium visuals, compelling storytelling, and cohesive cross-channel marketing.