• Amazon Ads unBoxed After Dark was an exclusive evening experience featuring a live performance by The Black Keys, bringing attendees together for a night of music, entertainment, and connection beyond the conference floor.

    For unBoxed 2026 in San Francisco, we created a distinct visual identity that extended the event's brand into a bold, energetic concert experience. From environmental signage, digital graphics, and custom merchandise to branded photo moments and AI-powered interactive experiences, every touchpoint was designed to build excitement, encourage engagement, and create a memorable night.

  • Role: Art Director, Graphics + UI Design
    Creative Team: Pinch

    As Lead Art Director, I helped shape the creative direction and visual execution of After Dark across environmental, digital, and experiential touchpoints. I designed all event signage and branded environmental graphics, while also providing art direction for motion graphics, merchandise, photobooth experiences, and AI-generated photo concepts.

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Art Direction • Experiential • Digital