Alltown Fresh is a modern convenience concept by Global Partners, focusing on fresh, organic, and locally-sourced items. It reimagines the traditional convenience store, offering healthier choices including vegan and vegetarian options, paired with fuel services and standard conveniences. Aimed at today's health-conscious consumers, it's a fresh take on on-the-go retail.

My role was to create a branding kit and social templates for Alltown Fresh, offering designers tools like typographic stickers and design assets. This kit ensures a strong, distinct visual identity through custom templates for highlights, stories, and wall posts. The goal was to boost the visual appeal and embody the brand, fostering increased engagement with followers. I also supported the brand across additional digital touchpoints, including animated display ads, email campaigns, and ongoing social content.